Having the right Email Service Provider (ESP) that meets your needs is crucial for running an efficient and effective operation. It also can be the source of your martech headaches.
The right platform makes it easy for you to build and manage campaigns, track performance and analyze results, and incorporate data at every step. The wrong ESP will cost you time, money, and growth.
But how do you choose the right platform for your organization? Before you get started with your ESP evaluations, take some time to think through what you truly need from your platform, who will be using it (IT, marketing, ecommerce, etc.), and how a new ESP fits into your current martech philosophy.
Here are 5 tips to keep in mind when evaluating a new ESP.
1. Don’t jump into a demo right away
Our experience with clients shows us that many start their search for solutions by researching the technology market for features and functionality. But shopping for features without...