Email At The ‘Grown-Ups’ Table

Email At The ‘Grown-Ups’ Table

Email started to become widely available in 1993, when services like AOL started to connect their proprietary email systems with the Internet. Not long after that, email marketing began taking shape. Which means that email marketing is approximately 18 years old. Thinking about email marketing in this context can be useful. Email is at its prime, marked by yet another resurgence as the result of smartphones. These devices have made email more accessible and are driving increased email utilization across every age group. Even teens, whose lack of email use has served evidence that email would go away someday soon, are likely to use email frequently if they own their own smartphone. In short, email has made it through the awkward adolescent years.  Look at human development, and the teenage years are full of challenges: peer pressure, insecurity, trying to figure out what you want to be when you grow up. Sure, there were a few bumps and bruises along the way,...
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