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Tag: mobile email marketing

Email Marketing is a lot like Short Films

Email Marketing is a lot like Short Films

June 4, 2012September 6, 2020 by Andrew KordekNo Comments
I had the pleasure of speaking at the Emerge conference recently, and one of the keynote speakers, Jim Cartwright from Saatchi & Saatchi X, showed a video  that pretty much summed up what I've been trying to get through to email marketers - make your point quickly. Pretty great right? Especially when you consider that the 2 seconds he mentions is pretty much exactly how much time you have with a subscriber before they decide whether to continue reading, got the next message in their inbox, or delete. Take a look at your emails with that video in mind. Are you "pinching" your subscribers fast enough with clear headlines, interesting content-appropriate visuals, and call-to-actions that tell the user where they are going? Do they look great on multiple scree-sizes, not just one? Emails can look great, please the audience, and drive the bottom-line: all at the same time. That is our creative philosophy here at Trendline in a nutshell....
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ArticleContent Marketing, Email Design, Email Strategy, mobile email marketing

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