Top Ten Tips to Improve Your Email Deliverability

Top Ten Tips to Improve Your Email Deliverability

You’ve written, designed, coded, and sent your email. Job is complete; no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an email to a list of any size can be stressful, and sometimes you just want to hit send after looking at it for so long. However, if you aren’t taking the proper precautions, your email may end up in the wrong place, where all that work isn’t returning your investment (in time and money). Focusing on deliverability tactics can help make sure that you’re getting the greatest potential ROI from your emails. Get Deliverability Help Top Ten Tips to Improve Your Email Deliverability Here are ten tips to help improve your email deliverability. Improve your data collection tactics. The collection process is the source of all your data for your work, so good data in and good data out. Provide clarity and transparency in the...
Read More
What I think about when it comes to designing emails for mobile devices

What I think about when it comes to designing emails for mobile devices

While most people in email marketing either talk about, debate or even try to educate around mobile first, responsive design or new pending patent methodology around making emails look better across email clients, I think about one thing: How do subscribers click on the social media buttons that everyone had to have in emails when social was/is still a hot topic?You see, I have small hands and pretty big thumbs and looking around my plane at 32,000 feet (as I write this) I see people with bigger hands and larger thumbs than me, and I think to myself how or if they would actually click on any of these social media icons when they get the email.  Sometimes it's not about requiring the "must haves" in emails ... it's about having the "practical haves" Check out some examples below and let me know what you think:                ...
Read More