Omnichannel Marketing 101: Integrating SMS with an Existing Email Program

Omnichannel Marketing 101: Integrating SMS with an Existing Email Program

Many companies now ask for a customer’s phone number as well as the email address at point of sale, shipping, or entry. They use online forms or capture it in person through a pin pad or mobile credit card reader. This gives the company an extra contact point with the customer, but it raises two practical questions for using SMS marketing effectively: How do you determine an SMS number’s priority against an existing email address? What kinds of messages should you send via SMS rather than email? Texting, or short message service (SMS), sends text messages between cellphones or from a PC or handheld to a cell phone. Today, SMS is the most widely used data application in the world, with 86% of consumers sending and receiving texts every week and sending 389 billion text messages monthly.* Users also read 95% to 98% of text messages within one minute of receipt.* There are a few key questions to ask when considering SMS marketing...
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What I Learned This Summer – An Intern’s Perspective on Email Marketing

What I Learned This Summer – An Intern’s Perspective on Email Marketing

My time here at Trendline went by way too fast. I am grateful for the people I worked with and learned from. I came into Trendline as an individual who knew little about email marketing programs but am leaving as a new man. I would like to personally thank every member of the Trendline family for helping me out and look forward to working with them again in the future.  Usually when people leave they receive a “going away present” but I’m going to do the opposite by giving a going-away present in lieu to me returning to my Senior Year studies (Fist Pump) at the University of Texas …. my list of 10 rules for Email Marketing programs. 1.Attention to detail There is a little room for errors in email marketing. Not just as a research intern, but for anyone interested in thriving in the technology industry, attention to detail is key. Be very meticulous with your work and attentive in...
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Surviving College Without A Mobile Phone? Are You Kidding?

Surviving College Without A Mobile Phone? Are You Kidding?

My time here at Trendline Interactive has been one of the most educational, challenging and enjoyable opportunities that I have engaged in during my college tenure. Before I continue, let me introduce myself. My name is Neil Tanner, and I was brought on to the Trendline team as a research intern this summer . As a college student surrounded by technology veterans I have learned that my perspective on email marketing is very different. The “Vets” scope of thinking is strongly influenced by using their past experience and present knowledge to determine the future. Because of my lack of hands on experience, I see this as a valuable learning opportunity for me to learn from the “Wise”. I also hope to give something valuable back to Trendline. As a young college student, who is being educated during the prime of the “Technology Boom”, I have an insightful and fresh perspective of the current state of technology and also the future. I have...
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The Best Marketing Advice I Ever Received, and the Best I Ever Gave.

The Best Marketing Advice I Ever Received, and the Best I Ever Gave.

  I had the distinct pleasure and honor of contributing to a new white paper that I would love for you to read and comment on.  It comes from our  friends and colleagues over at Silverpop and its called: The Best Marketing Advice I Ever Received, and the Best I Ever Gave: 5 Experts Share Their Wisdom. This white paper is packed with nuggets from some of the smartest people in the industry such as Scott Monty, Peter Shankman and Brent DuMars so as you imagine I am incredibly grateful to the Silverpop folks for including my contribution with some of these fine folks.  Some of the advice is stuff that you already know, but its a great refresher for all of us in this crazy industry. Thanks again Silverpop and I will catch you on the other side. You can down load the white paper here....
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Launching iOS apps from an Email Newsletter

Launching iOS apps from an Email Newsletter

The inevitable accent of Mobile devices becoming the #1 email client has produced some interesting challenges for us email marketers. One such is challenge is how to work with apps, namely how to launch them from an email message. Apps aren't going away anytime soon, so we need to figure out how to address them in our mobile email client strategy. This post will look at launching apps from emails in the iOS mail clients (iPhone, iPad, iPod). While it's not as easy as we would like it, it can be done. There are a few ways to achieve this, as URL aren't visible in apps, but they are in there in a mutant form. The most common way is a subdomain or custom URL or URL shortener. Normally in a domain configuration, this is achieved from the user agent in the browser and redirected to the app launcher shortcut (more on that in a second). Here's an example how Vevo uses this technique: Here is the Vevo share...
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Daily Deal Emails on Mobile

Daily Deal Emails on Mobile

Here is a conversation that I am sure is happening in the hallways of many companies these days: "Hey...how does our email look on a mobile device" "Dunno...we tested to the my iPhone and it seems ok..but how it looks in the others, not sure" It seems that we cannot turn around these days without someone mentioning the "M" word.  "Mobile is exploding...."  "XX% of Mobile email users read their email on their smart phones......" and on and and on and on.  So over the past weekend, I managed to grab a screen shot (iPhone 4) of all the daily deal site emails I subscribe to and organize them for you here.  I think we can all agree that the iPhone is by far the most generous of all the smart phones when it comes to rendering.  You will see below that some of the emails featured are well laid out and the CTA is pretty prominent without requiring the user to scroll...while...
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