Create a Seamless Customer Journey with Omnichannel Marketing

Create a Seamless Customer Journey with Omnichannel Marketing

Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them, and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart. Think about it: If you want to buy a simple t-shirt from the mall, how many store options do you have? Probably more than you can count. And of those stores, each has a creative and enticing way to get you into their store to buy. It’s even harder in a digital world where you don’t have the smiling face of a sales associate at the door, but you do have copious amounts of information and product reviews. This large amount of information can be extremely overwhelming for someone looking to buy–especially when they’re dishing out a big sum when they complete the purchase. Understanding your customer’s journey can help you make...
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How to Be Successful at Sending Email to Generation Z

How to Be Successful at Sending Email to Generation Z

How to Be Successful at Sending Email to Generation Z Generation Z is the newest generation to enter into the marketing world over the past few years.  Defined as those born between 1996 and 2010, Generation Z matches if not outsizes the over 60 million millennials. Many companies have been gearing up to find ways to connect with this generation and while some have been successful, I thought I would take the time to explain how to market to them via email.  While I am a firm believer that this generation needs to be targeted using multi-channel campaigns, I want to focus on the email part of the equation. First and foremost, let’s get a few main facts out of the way to help formulate the basis for a content play to this army of kids and teens. Video. According to an infographic by Upfront Analytics, Generation Z watches 2x as many videos on mobile as any other demographic. That same infographic also indicates...
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