#CNX15 – A Blockbuster Conference in New York

#CNX15 – A Blockbuster Conference in New York

This year’s Connections conference played out like a big-budget summer movie: the host city was bigger, the stakes higher, and the aspirations grander. Unfortunately, as with most summer blockbusters, the character development was sacrificed in order to make room for flashy action and special effects. Having the event in New York City was apropos given ExactTarget’s absorption into Salesforce. Just as the Marketing Cloud feels smaller under the Salesforce umbrella, the close-knit community feel of previous ExactTarget Connections was lost within the big city. The change in location and atmosphere brought on a peremptory wave of nostalgia for the ExactTarget culture of Indianapolis, which proudly hosted the conference for years. I left wondering if the original cult following would be trying to make Connections at future Dreamforce events. There was one piece of particularly good news: Salesforce University is moving forward with the launch of platform certification courses. I think we have all been expecting it, but to finally see it...
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