Artificial Intelligence & Email Marketing – Part 2

Artificial Intelligence & Email Marketing – Part 2

In a recent blog post on practical applications of artificial intelligence for email marketers, we tried to define what AI means for email marketing. Although some AI claims are more hype than reality, we believe it offers some great practical applications for the future. We work on some of the most complex and advanced email programs in the world. We’re always looking for ways to innovate and improve our customers’ programs. After working with OneSpot for years, we believe the personalization technology company is changing the game with machine learning and its practical application for email programs.   I recently sat down with several members of the OneSpot team to get their perspective on the AI landscape and what their technology offers the modern marketer. 1. It seems as if the email industry has talked about delivering a 1:1 experience for over 10 years. What is OneSpot’s unique differentiator? “Personalization” is used to describe different things in the email space, from adding someone’s name...
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