Optimize Before You Strategize for Email Marketing Excellence

Optimize Before You Strategize for Email Marketing Excellence

As an Operations Consultant at Trendline Interactive, I help enterprise clients transform their email marketing programs with an actionable strategy to streamline operations and uncover process efficiencies. While no two organizations are alike and every path to operational excellence unique, organizations generally share many of the same stumbling blocks. Almost always, these organizations are looking to take their email programs to the next level with testing and innovation, but lack the foundational efficiency needed to help them achieve their goals. With the end of the year fast approaching, I thought I’d detail three of the most common operational challenges I see and outline ways you can begin to address them with a new year – and a fresh start – just around the corner. How Do You Get An Email Out the Door? By far the most critical gap I find in enterprise organizations is a lack of documented processes. Most people don’t know how things are executed – they know...
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