A Simple And Clean Approach To Opt Down

A Simple And Clean Approach To Opt Down

Its been said that a good defensive strategy wins the big games and I could not agree more.  While some companies are spending a ton of money building out preference centers and the backend systems required to support them, a little known secret in the email marketing world is that by simply adding an opt-down page, you can save or at least divert subscribers from totally exiting your email program.  Much has been written in the past about an opt-down page, so I won't go into the pro's and cons of putting one up, other than to say that if you have no one unsubscribing from your program or if you send only 1 email a year, then this opt-down thing is not for you. Truth be told, I believe that just about everyone should have an effective and intuitive opt-down center, especially those that are frequent senders.  Its adds to a positive brand experience and affords your subscribers a level...
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Why the unsubscribe experience does not have to suck.

Why the unsubscribe experience does not have to suck.

I have a theory that I would like to share.  I have no data or studies to support my theory, but what I do have is evidence in the experiences that I have gone through while trying to unsubscribe from many brands over the years.  My assumption is that those of you reading this post have gone through your fair share of unsubscribe process' and in fact may have even created or revised a few in your days as a digital marketer. My theory is that a large portion of organizations fear the unsubscribe. They fear the number, the process and the permanent nature of the act.  With this mind, my theory is that most unsubscribe experiences suck, but I honestly believe that they don't have too.  In fact, I am willing to say that the unsubscribe experience at all brands should be a great one.  I say this because in some cases, it might be the last experience that people...
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