
A Simple And Clean Approach To Opt Down
Its been said that a good defensive strategy wins the big games and I could not agree more. While some companies are spending a ton of money building out preference centers and the backend systems required to support them, a little known secret in the email marketing world is that by simply adding an opt-down page, you can save or at least divert subscribers from totally exiting your email program. Much has been written in the past about an opt-down page, so I won't go into the pro's and cons of putting one up, other than to say that if you have no one unsubscribing from your program or if you send only 1 email a year, then this opt-down thing is not for you.
Truth be told, I believe that just about everyone should have an effective and intuitive opt-down center, especially those that are frequent senders. Its adds to a positive brand experience and affords your subscribers a level...