partner marketing | Trendline Interactive

What if you could double down on your account-based marketing (ABM) initiatives? By involving partners in the account-based marketing strategy, you have the potential to double your budget and the number of helping hands. Most organizations don’t think about this, but we did––and it’s working! ABM results increase ROI, with 97% of marketers reporting that they achieved higher ROI with ABM than with any other marketing initiatives. What is account-based marketing (ABM)? Marketo defines ABM as “a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers.” Fundamentally, ABM consists of targeting, engagement, and measurement. Build these aspects into your program’s foundation, and you’ll be set up for success. Sounds pretty straightforward, right? Well, yes and no. Tactically, quite a few more steps require consideration, and even more when engaging with a partner. The tactical side of account-based marketing Understanding the buyer, the first step in ABM, includes understanding if the buyer has the...

When it comes to solving marketing problems for clients, two heads are better than one. Are you having trouble expanding your market reach to new customers? Are you trying to break into an entirely new market with a different product or service without luck? The case for co-marketing, joint marketing efforts between two companies to promote individual products along similar paths, has never been stronger. If two companies with high end-user trust levels combine their messaging around a common cause or initiative, that trust becomes additive in effect among users, thus encouraging better sales and ROI on marketing spend for each. The Benefits of Co-Marketing Co-marketing is a great opportunity to begin relationships with other companies and brands you haven’t worked with previously while rallying around a common cause. It’s a good way to establish a connection for potential long-term relationships that could lead to other opportunities. In addition, co-signing with another company (co-marketing) allows you access to their customers. This, in turn, boosts your...

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Tag: partner marketing

How to leverage partners for account-based marketing (ABM) success

The Case For Co-Marketing

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