Just because its legal…

Just because its legal…

I was in a well know home furnishings store over the weekend with my wife. As we were checking out, the clerk turned to me with a nice smile and said "Would you like to sign up for our email list to receive special promotions in your inbox". In my mind I said "hell ya" being the email dude that I am. After I said yes, she said "that's great...go ahead and fill out that sheet on the counter and we will be sure to enter you into our system." When I looked down on the counter there is was..in plain view, a sign up sheet (like the ones you had in school) with peoples names, address', birthdays, phone numbers and email address' right there for the world to see. I asked why they have a sign up sheet like this to grab my information, why they have it for everyone else to see my information on it and asked if...
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Respect.

Respect.

There have been quite a few posts around the email blogs lately about predictions or avenues for success in 2011.  Some of the common pieces of advice that I am reading are: relevancy, testing, segmentation, preferences, content etc..... However there is one thing that I truly believe in that I have yet to read about and that is respect. Respect your subscribers. Respect them as consumers, as customers and as real people. Are you respecting your subscribers by sending them an email every day pitching your company?  Think about this for a minute. Would you call up a prospect EVERY single day and pitch them over the phone. Better yet..would you do it to a friend? Would you call them up 3 days a week to sell them something?  Did you set any sort of expectations upfront about frequency?  Are you willing to dial it back to save them as a subscriber? I bet not.  Its all about respect. Respecting your subscribers goes...
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