My inbox this past weekend was an interesting one. It had 3 standout subject lines and one very compelling, well-messaged piece of creative.
Tasting Table was able to use a rather suggestive and well known saying to push an article about our love for skewering meals. It caught my attention not only for its uniqueness, but also its ability to put a slant on something that people might normally find boring.
Pictograph Me Like It's 2012
The New York Times used a pictograph in its subject line that caught my eye. I wonder if NYT or anyone else has seen a sustainable impact in their engagement through the use of these things. While the debut of pictographs in subject lines dates back to 2011 or so, it seems that some organizations are still using them.
Back in 2013, Alex Williams wrote about his CURVE theory on writing subject lines. This one from Orbitz certainly uses both Curiosity and Emotion for me. Curiosity, because the implied question is unanswered (obviously), but...