Highlighting Your Preference Center In The Email

Highlighting Your Preference Center In The Email

I have never been a huge fan of preference centers and while some serve a good purpose, a good many of them languish with old data that is never updated by the subscriber.  I truly believe that preference centers fail not because they don't do what they are supposed to do, but that they are not marketed regularly to the subscribers already on the list.  They are often put in 4pt font at the bottom of the email next the unsubscribe button or they are touted as preference centers during the unsubscribe process (what is normally referred to as the opt-down center BKA the save-the-subscriber center).If you have spent a fair amount of time and money in you preference center and actually use the data that comes in when people update their "stuff" then you as a marketer need to shout it from the rooftop on each and every email that this sort of thing is important to the subscriber...
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