Privacy Policy Changes Need Love Too.

Privacy Policy Changes Need Love Too.

In many organizations there tends to be a lot of moving parts in many areas of the company. One such moving part which doesn't seem to garner that much attention internally is when companies make changes to their privacy policy to better reflect their strategy as it relates to tracking and targeting. When changes are made, there usually isn't much fanfare and most of the time customers or subscribers are never informed. Given the time that we live in and the sensitivity around people's privacy and permission practices of organizations, it might be time for companies to buck up and inform their base of changes. This is especially important if you are making a substantive change to the last accepted policy such as the sharing of information with third parties. For companies that chose to inform their subscriber base, they are faced with multiple options in how to communicate it: Site - Organizations can add content to the site to make it...
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