The most comprehensive consumer data privacy law in the United States – the California Consumer Privacy Act (CCPA) – went into effect on Jan. 1, 2020, and will start being enforced on July 1, 2020.
But marketers in every state, and in other countries as well, must get up to speed now so they understand how the law affects them and whether and how they need to change, how they store, protect and share data.
At Trendline Interactive, we've been tracking CCPA since 2017, when deliberations began in the California Assembly and Senate. The two houses approved the bill, and outgoing Governor Jerry Brown signed it on June 28, 2018.
CCPA background: For U.S. marketers, CCPA is the first of what's likely to be a series of strict state laws governing consumer data privacy and transparency, and provisions on storage, security and access.
California has recognized an individual right to privacy since 1972. The law's introduction notes that the Cambridge Analytica scandal of 2017,...