Email Logistics in Crisis Management

Email Logistics in Crisis Management

From COVID-19 to social justice movements to Cybersecurity attacks, 2020 has been nothing short of a whirlwind. How are you preparing for when these issues begin to infiltrate your company’s operations? Your Crisis Management Plan To determine how the process will operate, your crisis management plan must include the logistics of any email notifications you are planning to send. Last time, I wrote about the importance of understanding the risks and rewards of hosting data at third parties and why it is critical to understand how your organization’s requirements and limitations will impact your overall security situation. Today, I want to look at the importance of email logistics in your crisis management communication plan. Whether or not the incident is related to third-party data hosting or your email service provider (ESP), it will frequently include using email to notify people and notify them quickly. On the surface, this sounds pretty straightforward. There shouldn’t be any significant problems with contacting your customers and prospects via...
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Are You Ready for the New Era of Data Privacy and Security?

Are You Ready for the New Era of Data Privacy and Security?

Today’s email marketers operate in a world where the rules governing data privacy and security are stricter than ever, and penalties for noncompliance can be harsh. But keeping up with a changing set of regulations is hard when you have to juggle dozens of issues just to get campaigns out the door on time. In this white paper you'll learn: What is CCPA? Are my security practices compliant with ALL laws and regulations? How can I avoid data breaches? We’d love to help your company prepare for the many challenges in running a successful email marketing program, whether on the content side, in deliverability, or making sure every aspect of your program–including data privacy and security–conforms to industry best practices and legal requirements. ...
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GDPR Part 2: Privacy Boogaloo

GDPR Part 2: Privacy Boogaloo

Not up on GDPR Compliance? Read Part 1 here. Now that GDPR has been around for more than a year and the fires are mostly put out, we’ve had a chance to take stock of how the email industry is adjusting to GDPR. Trendline deliverability consultants work with all kinds of senders, who have all kinds of different email programs and compliance needs. We’ve noticed a common thread among the various senders to whom GDPR applies. They have an explicit opt-in for each user and nothing else. It turns out that the majority of senders we encounter don’t realize that there’s more to GDPR than simply getting an opt-in–a lot more! Many senders don’t realize that GDPR isn’t even an email law; it’s a data and privacy law, and the opt-in requirement is simply a consequence of the strict rules for the who, what, when, where, why, and how of handling personal data. Senders need to stop thinking of themselves solely as...
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CCPA is Coming: 10 Steps to Prepare your Email Marketing Program

CCPA is Coming: 10 Steps to Prepare your Email Marketing Program

The most comprehensive consumer data privacy law in the United States – the California Consumer Privacy Act (CCPA) – went into effect on Jan. 1, 2020, and will start being enforced on July 1, 2020. But marketers in every state, and in other countries as well, must get up to speed now so they understand how the law affects them and whether and how they need to change, how they store, protect and share data. At Trendline Interactive, we've been tracking CCPA since 2017, when deliberations began in the California Assembly and Senate. The two houses approved the bill, and outgoing Governor Jerry Brown signed it on June 28, 2018. CCPA background: For U.S. marketers, CCPA is the first of what's likely to be a series of strict state laws governing consumer data privacy and transparency, and provisions on storage, security and access. California has recognized an individual right to privacy since 1972. The law's introduction notes that the Cambridge Analytica scandal of 2017,...
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GDPR Regulation 2018: What You Should Know

GDPR Regulation 2018: What You Should Know

Is your company ready for the GDPR regulation in May 2018? The General Data Protection Regulation is a unifying standard of protection for data within the European Union. On an individual level, it allows customers to have more control over how their personal data is used. On a larger scale, the enactment of the GDPR simplifies data protection within international business. Most companies are preparing for GDPR’s enactment. For example, in 2017, a PwC study found that 92% of those surveyed considered compliance with the GDPR to be a top priority on the privacy agenda for their companies.   GDPR was adopted April of 2016 but will not be enforced until May 25 of 2018. It requires companies to get explicit consent for how they use consumer’s data. GDPR affects all those within the EU and any organization or company using personal data from members within the EU.  The EU defines this personal data as “any information relating to an individual, whether it relates to his...
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Just because its legal…

Just because its legal…

I was in a well know home furnishings store over the weekend with my wife. As we were checking out, the clerk turned to me with a nice smile and said "Would you like to sign up for our email list to receive special promotions in your inbox". In my mind I said "hell ya" being the email dude that I am. After I said yes, she said "that's great...go ahead and fill out that sheet on the counter and we will be sure to enter you into our system." When I looked down on the counter there is was..in plain view, a sign up sheet (like the ones you had in school) with peoples names, address', birthdays, phone numbers and email address' right there for the world to see. I asked why they have a sign up sheet like this to grab my information, why they have it for everyone else to see my information on it and asked if...
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Respect.

Respect.

There have been quite a few posts around the email blogs lately about predictions or avenues for success in 2011.  Some of the common pieces of advice that I am reading are: relevancy, testing, segmentation, preferences, content etc..... However there is one thing that I truly believe in that I have yet to read about and that is respect. Respect your subscribers. Respect them as consumers, as customers and as real people. Are you respecting your subscribers by sending them an email every day pitching your company?  Think about this for a minute. Would you call up a prospect EVERY single day and pitch them over the phone. Better yet..would you do it to a friend? Would you call them up 3 days a week to sell them something?  Did you set any sort of expectations upfront about frequency?  Are you willing to dial it back to save them as a subscriber? I bet not.  Its all about respect. Respecting your subscribers goes...
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