Holiday Email Marketing: How Some Brands Are Honoring Veterans Day
Holiday email marketing tends to lean heavily on commercialization. It’s easy to get caught up in the hoopla of marketing to the extent that many businesses fail to focus on the human aspect of the holidays.
One of the greatest things about the holidays is that it affords brands the opportunity to capitalize on consumer’s celebratory spirits with holiday-specific sales and discounts. Judging by my inbox this morning it’s apparent that many brands are trying to take Veterans Day and turn it into a giant sale. I’m not knocking these brands for trying to increase revenues, but given that the true holiday season is right around the corner, I can’t help wondering if it wouldn’t be better to approach something as honorable as Veterans Day with a different mentality.
Holiday Email Marketing That Hits the Mark
I think the intentions of most companies are good. They want to honor veteran’s with a sale that...