Being an email marketer, I get a lot of email. Most of it is only marginally useful, but I stay signed up because it is good for competitive research. So, when I get an email that is really on target, helpful and unexpected, I get weirdly excited. That’s what happened recently.
We had tickets that I purchased several months ago to go see the Radio City Spectacular Show. About 3 days before the show, just when I needed to start figuring out where we would park and eat near the theater, I got an email from the show with helpful links to those things and more!
How cool was that? I was able to easily click through to get a list of parking garages (hopefully avoiding us circling midtown aimlessly trying to find an open lot). Then I clicked through to get a list of restaurants that would be kid-friendly and not break the bank.
Now, could I have found all that on...