Reactivate Your Inactive Subscribers Fast

Reactivate Your Inactive Subscribers Fast

Do you have a higher number of active subscribers than inactive subscribers? If your inactive list is overflowing, it represents opportunities you can leverage for improving your email marketing results. Read on to find out why not all is lost when your subscribers become inactive. Fact: It’s not uncommon for brands of any size or industry to have email subscribers who aren’t engaging. However, it’s our job as marketers to not only grow your database and engage active users but to also leverage reactivation campaigns in order to engage those who have become inactive. “It’s Not You; It’s Me” Why are the users inactive? There are several potential reasons: Change in email address/dormant email address Lack of interest from subscriber/engaged by a different brand Desire different service/product due to change in the customer lifecycle Inability to receive your email (soft or hard bounce–check your delivery rates, too!) Overwhelming amount of email in their inbox Signed up for one reason in particular but began...
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How to Avoid Digital Marketing Fatigue

How to Avoid Digital Marketing Fatigue

Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have a strategy to re-engage them. Tenure & Fatigue Analysis The degree of marketing fatigue depends on numerous factors, such as the industry, the segment, the type of emails and campaigns, and of course, the individual consumer as well. Many people have their inbox flooded, while there are others who don’t. At Trendline, tenure and fatigue analysis is a critical part of effective messaging. We look at the changes in messaging metrics over the length of the tenure and compare active, inactive, and lapsed customers. We also compare differences in campaign metrics based on tenure lengths (how long the customers have been subscribed), how often the customers interact with messaging, and the demographics of the customer groups. By segmenting your...
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