Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what is quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven organization is data literacy. It’s impossible to overstate the importance of fostering data literacy within your team and organization as a whole.
Data literacy not only propels marketing performance forward, but it fosters informed decision-making, and prevents costly mistakes and potential ethical issues from arising. Let’s take a look at how data literacy will empower your team to ask the right questions and avoid common misunderstandings or misrepresentations of the data.
Statistics are powerful tools, and are often used by data-literate individuals to provide concrete evidence to support their arguments and to represent data in meaningful ways to the rest of the organization. However, those members of your team who may not be as comfortable or familiar with...
Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability
1. You’re probably not alone on your IP address
Since the volume of email sent by B2B marketers is often much lower than retailers or other B2C sites, marketing automation providers often spread the usage of their Email IP addresses across multiple clients. As a matter of fact, most marketing automation subscriptions default to a shared IP. Consider checking with your provider on the costs associated with a dedicated IP address for your company, otherwise, your deliverability could be impacted by the bad practices of the other companies on the same IP.
2. More volume is not always better
Major B2C ISPs and webmail providers publish the volumes that they accept on an hourly basis. Unfortunately, B2B senders don’t receive that information. Many B2B networks and mail servers can handle small volumes and don’t have dedicated mail server administrators. This makes it difficult to send a large amount of volume to these B2B networks....