Gmail Authentication Alerts: Everything You Need to Know
Changes to Gmail Authentication Alerts
Following updates to gmail authentication alerts is important because Gmail continues to play an important role in every organization’s email marketing program. In fact, Gmail has 900 million worldwide users which means they could be the largest domain in your database right now. In a not-so-sudden move, the Gmail team is pushing a live change this week that will help the Gmail user identify whether or not the email is authenticated by altering the avatar. If sender authentication fails, Gmail will replace the avatar with a big red question mark.
This question mark warns the subscriber that the email may be unsafe and may have originated from an untrusted source. In addition, Google will also add safe-browsing precautions in to Gmail. These are the same safe-browsing precautions which have existed in Chrome for some time. This means that if a Gmail user attempts to click on a link in an email...