There have been quite a few posts around the email blogs lately about predictions or avenues for success in 2011. Some of the common pieces of advice that I am reading are: relevancy, testing, segmentation, preferences, content etc..... However there is one thing that I truly believe in that I have yet to read about and that is respect.
Respect your subscribers. Respect them as consumers, as customers and as real people.
Are you respecting your subscribers by sending them an email every day pitching your company? Think about this for a minute. Would you call up a prospect EVERY single day and pitch them over the phone. Better yet..would you do it to a friend? Would you call them up 3 days a week to sell them something? Did you set any sort of expectations upfront about frequency? Are you willing to dial it back to save them as a subscriber? I bet not. Its all about respect.
Respecting your subscribers goes...