The Real Challenges of Responsive Email Design

The Real Challenges of Responsive Email Design

*This is an updated repost of one of our most popular blog entries, originally published in 2013. As this information is still highly relevant and valuable to those looking to understand email design challenges, requirements, and solutions regarding responsive design, we wanted to share it again. Enjoy. The Real Challenges of Responsive Email Design For us folks who have been in the email marketing world for a while, the iPhone was a godsend. With the introduction of WebKit rendering engines into our universe, we could now balance our past-expiration technique of nested HTML tables to get emails to display correctly, (placed on us by our draconian overlords Outlook and Gmail), with CSS3 which allows us to target particular screen sizes and restyle, resize or remove content from rendering on mobile devices. Hallelujah! We could now, at least on mobile devices, make email a more native-web experience. Many of these techniques are lumped under the term "Responsive Email Design." This term is a bit...
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