Retention Programs Start With Defining An Inactive Subscriber

Retention Programs Start With Defining An Inactive Subscriber

Retention Programs Start With Defining An Inactive Subscriber This is an updated repost of one of our most popular blog entries. As this information is still highly relevant and valuable to those looking to understand email design challenges, requirements, and solutions regarding responsive design, we wanted to share it again. Enjoy. I have been reading a lot of posts recently on how you should reactivate your inactive subscriber base.  Some email pundits agree that with a good strategy and program you can reactivate a portion of your inactive subscriber base and once again make revenue off of them. Other people say that reactivation programs don’t work well sometimes and are not worth the effort.  There are of course other views that people have and for the most part, all of them are right. You see, reactivation programs are not for everyone or every company.  Some will succeed and others will fail where they shouldn’t have. I truly believe that all reactivation programs...
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