Deep Thoughts in Email Marketing — July 2016 Edition

Deep Thoughts in Email Marketing — July 2016 Edition

July is about apple pie, parades, fireworks and of course … deep thoughts on email marketing. 1. Lifetime value is often talked about, but what about lifetime lost value? 2. What would it take to have a former spammer (now turned good) run your email program? 3. How does a funeral home approach lifecycle emails? 4. If you had a button that could make an email show that it was sent yesterday or any previous day, would that be used in your program? 5. With all this talk about machine learning, what do you think an email marketer will look like in 10 years? 6. Do you think someone is trying to develop an email that smells? Imagine if you got an email from Betty Crocker that smelled like fresh baked cookies. What would be the CTR on that?...
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Email Is Not Having a Resurgence, Dammit!

Email Is Not Having a Resurgence, Dammit!

I am sick and tired of reading and hearing about how email marketing is making a comeback in digital marketing this year. Many publications are hailing the “rebirth” of email, but the truth of the matter is, it never left. In fact, it’s been strong for many years, but people haven’t paid attention because they have been focused on the prettier girl at the dance. Now that they have dated her and found out she wasn’t “all that,” it’s now back to the old steady — email. People are starting to realize that email won’t cheat on you. In fact, when done right, nothing can beat its impact to brand awareness and ROI. As an email agency owner, I have seen it happen with our customers time and time again. When they invest time, resources, patience, and — above all — money in their programs, the dividends are huge. Trendline has 40 passionate email marketers who design, execute, and report on complex strategies across thousands of campaigns...
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