Making Old Connections New Again

Making Old Connections New Again

Connections 2018 Growth is a good thing. As someone who spends his day helping clients hone their email marketing strategy for continuous growth, I’m the last person you’d expect to lament the “good old days” of Salesforce Connections, yet here I am, lamenting, just a bit. I’ve been attending Connections since 2010 and have always found it to be an important and unique event. I still feel this way. To my mind, however, there was a focus on community in the early days that’s being impacted by the growth of the conference. The very nature of its name—Connections—signals community building. For example, Connections used to have city-specific breakout groups that brought email marketers together to form a collective and discuss approaches on different issues. Good networking was a byproduct of those groups as it became an excellent way to meet people in a similar field who had similar challenges. That was the mindset. “Here's a challenge, how do we solve it?” We...
Read More