Put Your Content Builder Migration on Hold

Put Your Content Builder Migration on Hold

In the notes for the most recent release of Salesforce Marketing Cloud, a small detail may have escaped your eyes. The sunset date for Classic Content has been pushed back from this summer to 2020. This is good news if you are used to Classic Content and have had challenges in working with the newer Content Builder. Here is a rundown of our concerns with Content Builder, and why Trendline is holding off on the transition: Image asset names Currently in Classic Content, when you upload an image, you get a static URL that is predictable. The filename remains intact, and if you use a workflow that relies on predictable file locations (as we do at Trendline), we can pre-code our HTML to include the ultimate destination of the image. This streamlines our production process tremendously. An added benefit is that if an image needs to change for some reason (offer is expired, a typo in the graphic, etc), we can just upload...
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The Best of SFMC Smarts 2018

The Best of SFMC Smarts 2018

Kick off 2019 the right way with some of the best advice and tips on Salesforce Marketing Cloud. We’ve curated our top read articles from last year, and put them all in one place, to get your New Year, and your email program off to a flying start.  1  9 Tips for Salesforce Marketing in 2019  2  Integrated Deliverability Tools for the Modern World  3  AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud  4  8 Hazards to Integrating New Automation Tools  5  A New Journey Builder Feature to Be Aware Of   Wishing you a successful New Year. If you would like to talk about how to improve your email marketing efforts this year, send us a note....
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9 Tips for Salesforce Marketing Cloud in 2019

9 Tips for Salesforce Marketing Cloud in 2019

A new year means new ideas, and new best practices, for email marketers. The platform experts at Trendline have compiled their top tips to help you get more out of Salesforce Marketing Cloud, and your email program, in 2019. 1. Comment your AMPscript code. You never know who may have to maintain it. —Chester Bullock, Vice President, Solutions Consulting 2. Use code snippets in Content Builder to not add padding to your dynamic content. — Mollie Ficarella, Solutions Consultant 3. Instead of using !="" in AMPscript, use NOT Empty() %%[IF @FirstName !="" THEN]%% %%=ProperCase(@FirstName)=%%, the %%[ELSE]%% The %%[ENDIF]%% Is commonly used ampscript to properly form the subject line depending on if first name is populated or not. If you are using this in tandem with a lookup function and the record you are trying to look up does not exist in the lookup table, the code breaks and the SL will display as “ ,the...”. If you use NOT EMPTY instead, the SL will display correctly regardless if it finds a matching record or not. %%[IF...
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Behind the Book: Salesforce Marketing Cloud for Dummies

Behind the Book: Salesforce Marketing Cloud for Dummies

A little over 2 years ago, a senior executive at Salesforce approached us about writing a book on how to use Salesforce Marketing Cloud, formerly known as Exact Target. Having been deep technical users of the platform for a number of years, vocal proponents, and people who weren't afraid to offer constructive feedback, he believed that Mark Pollard and I were well-suited to this venture. And, of course, we thought, "How hard could it be?"   We quickly learned that knowing a platform inside and out was one thing, but being able to translate that knowledge into a book to cover all skill sets was something else entirely. There were other complications and hurdles to overcome, too. Our primary focus still needed to be on our day jobs, providing great service to our existing clients, without whom our livelihood would not exist. And then there is the fast-paced world of software development. Salesforce releases a new version of Marketing Cloud every...
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