The Real Implication Of An Email Send
I have been thinking a lot lately of what the implication is for an organization once the button is pushed and the email is sent. When I was client side for many years, I would often go about my day, blasting out emails quickly since I had the process and methodology down in order to do so. One of the things that would cross my mind every once in awhile was the person on the other end of the email. I would think about someone slogging through their inbox and poof..an email that we just sent landed and they read it. Some would think that what we sent was awesome and wanted to click to learn more or buy while others would curse our name and do the unthinkable.... For others, it would never be read, junked or just plain discarded when seeing the name. I use to take people who complained about getting email from us personally, since I...
