Improved Sender Reputation Improves Overall Conversions

Improved Sender Reputation Improves Overall Conversions

by Alex Williams Comment Closed
Services Deliverability Audit IP Warming Deliverability Monitoring RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. The company relies heavily on the email channel for client services, as well as general marketing outreach. The Brief RentPath began experiencing declining open rates and high bounce rates — both tell-tale signs of declining email deliverability rates. They needed to increase revenue by recapturing opportunities lost due to email delivery issues. They came to Trendline to help solve these issues. The Story Trendline performed a deliverability audit on RentPath’s current sending practices and uncovered a few obstacles that were negatively affecting their deliverability. Trendline broke down the many factors involved in email campaigns, both technical and creative, to determine what corrective measures to take to ensure successful and consistent deliverability to the audience’s inbox. The deliverability audit uncovered that their emails were...
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4 Keys to Better Email Deliverability

4 Keys to Better Email Deliverability

by Colleen Preisner Comment Closed
For almost a decade, email has laid claim to the title of Highest ROI–over all other direct marketing channels. For every $1 spent, email marketing generates $42 in ROI. For many companies, email has become the foundation of their digital marketing programs. As marketers, you have spent years honing your email expertise, refining your strategies, and improving your campaigns. Yet, according to a Return Path study, even though global inbox placement rates (IPRs) were up overall, still only approximately 80% of messages from legitimate senders were delivered into subscribers' inboxes in 2018. What is Email Deliverability? What’s Happening Here? Many attribute the overall improvement to the GDPR and CASL laws’ consent requirements generally improving the overall quality of leads and lists for senders in the EU, Canada, and even tangentially in the United States. However, this doesn’t mean it’s time to relax. Rather, it’s more important than ever to be sure that you’re getting in the inbox because your competitors are that much more...
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Protecting Your Brand with DMARC – Stop the SPAM!

Protecting Your Brand with DMARC – Stop the SPAM!

by Colleen Preisner Comment Closed
You’ve read the headlines–privacy breaches and phishing scams have increasingly become front-page news. Microsoft’s anti-phishing filters are showing monthly deltas of up to 44% increase in phishing emails received between 2018 and 2019. These attacks target major bank brands, payment processors, health care providers, e-tailers, and individual consumers. According to Statista, 55% of email traffic in 2019 was spam. Despite its importance, ubiquity, and resilience, email has never been 100% secure. Email fraud costs companies around the world millions every year, and fraud can permanently destroy brand reputation. New delivery tools have emerged to assist with brand and consumer protection; the most important of these tools is DMARC (Domain-based Message Authentication, Reporting, & Conformance). DMARC is an open email standard published in 2012 by the industry consortium DMARC.org to enable domain-level protection of the email channel. It works in conjunction with the more well-known email standards (SPF and DKIM), and it is the only way for email senders (like you!) to...
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Top Ten Tips to Improve Your Email Deliverability

Top Ten Tips to Improve Your Email Deliverability

by Colleen Preisner Comment Closed
You’ve written, designed, coded, and sent your email. Job is complete; no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an email to a list of any size can be stressful, and sometimes you just want to hit send after looking at it for so long. However, if you aren’t taking the proper precautions, your email may end up in the wrong place, where all that work isn’t returning your investment (in time and money). Focusing on deliverability tactics can help make sure that you’re getting the greatest potential ROI from your emails. Get Deliverability Help Top Ten Tips to Improve Your Email Deliverability Here are ten tips to help improve your email deliverability. Improve your data collection tactics. The collection process is the source of all your data for your work, so good data in and good data out. Provide clarity and transparency in the...
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What Are DMARC, DKIM, and SPF?

What Are DMARC, DKIM, and SPF?

by Gina Cunsolo Comment Closed
Are you an email marketer struggling to understand the purpose and importance of authentication in email deliverability? You’re not alone. Many types of transactions require authentication. Whether you’re a patient needing treatment, a driver needing a license, a customer paying with a credit card, or a passenger boarding an airplane – in order to proceed, you must prove that you are who you say you are. You provide a passport, proof of health insurance, a Social Security card, or some other form of identification to prove that the name on the appointment, credit card, or airline ticket, really belongs to you. The world of deliverability works the same. In order to get through the gates of ISP filters, you need to prove that you are a legitimate sender. You need to show that you are not sending on behalf of someone else, and that your identity has not been compromised. How do you prove this? By utilizing SPF, DKIM, and DMARC. What Are DMARC,...
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Is Your Reputation Impacting Your Email Deliverability?

Is Your Reputation Impacting Your Email Deliverability?

by Chris Arrendale Comment Closed
Your reputation matters. As a business owner, you know that your reputation is important, and when it comes to email deliverability, your reputation as an email sender matters. The better your email reputation, the more emails make it to the inboxes of your recipients. The first step is determining your email reputation in the first place. Is your email reputation affecting your email delivery? Your email reputation is the measurement of the quality of your list and the extent that you follow best email practices. To find out what Internet Service Providers (ISPs) and other email receivers think of your email-marketing program, visit Talos. You will have free access to the same data ISPs and other email receivers use to determine whether to accept or reject your emails. You will receive a score and with this score, you’ll know whether you need to continue following best email practices to protect your high score, or take action to improve your reputation. 4 Simple Tips to...
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When It Comes To Your Reputation, Cold Emailing and Cold Calling Are Not The Same

When It Comes To Your Reputation, Cold Emailing and Cold Calling Are Not The Same

by Gina CunsoloNo Comments
One size does not fit all. As email marketers, we are told straight out of the gate that cold emailing is not considered a sending best practice. For any person who has had a job in cold calling, you are told the exact opposite. For professionals in both businesses, they are both dispiriting tasks to tackle while still expected to produce results, and can be disheartening when you report back with zero responses. Luckily, when it comes to email, you can get your email delivered after you have already put your well-thought efforts into it, and send it to your intended recipients. Cold calling is different in the sense of taking the approach of “Just pick up the phone and call.” Here at Inbox Pros, we’ve noticed that many email marketers have translated this cold calling strategy into a cold emailing strategy – just keep sending emails. Though they are different, the end result can be the same when it comes to...
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30 Spam Filter Words and Phrases to Avoid

30 Spam Filter Words and Phrases to Avoid

by trendlineistgNo Comments
Spam filtering has become quite sophisticated. Your email subject line isn't the only part of the email delivery equation, but rather, just one part of the whole. Emails are delivered to inboxes based on subject lines, content, and reputation. Avoiding or limiting certain spam trigger words or phrases in your subject lines or throughout your content is important for successful email deliverability. 1. $$$ 2. 100% free 3. Act Now 4. Affordable 5. Amazing stuff 6. Double your income 7. Earn $ 8. Earn extra cash 9. Eliminate debt 10. Free 11. Free gift 12. Limited time offer 13. Make $ 14. !!! 15. 100% free 16. Act now! 17. ALL CAPITALS 18. Discount 19. Double your income 20. E.x.t.r.a. Punctuation 21. FREE 22. Guarantee 23. Join millions 24. Lose weight 25. All natural 26. Bargain 27. Best price 28. Lowest price 29. T e x t w i t h g a p s 30. No purchase necessary Vertical Response has some tips that may or may not set off official spam filters, but they tend to set off human spam filters: Don’t write subject lines ALL IN CAPS. Don’t make spelling...
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