Communities is one of those buzz words that has made its way onto everyone’s webpage. Are we really talking about the same thing? The traditional definition of communities doesn’t fit too well in today’s context as the internet has made anonymous and physically separated communities possible.
This post won’t deal with all the psychological aspects of communities. This blog post will deal with the two major ways I group communities. There are small subgroups of communities beyond these two, but here’s a start.
Communities can either be built on a platform OR communities can use platforms to communicate. You might be thinking, “What’s the difference? Users are users. If they are on my Facebook page, they are MY community.” Not so fast, Brand. These users don’t necessarily belong to your community. In fact, many of your Facebook likes might be people who “liked” you to complain on your Facebook Fan page.
1. Communities built on a platform.
A common example is (or was) Yelp....