Why is an SFMC expert hard to find?

Why is an SFMC expert hard to find?

Did you know that fewer than half of marketers are getting good use from their Email Service Provider (ESP)s? In fact, a Holistic study revealed that only 44% of marketers that use marketing suites like Salesforce Marketing Cloud (SFMC) say they use half or more of the main functionalities the suite has to offer. SFMC is a comprehensive and robust digital messaging service provider. It also offers other key features like SMS, push, landing pages, and more. The many features and functionalities can be daunting––even for seasoned marketers. Having all of these powerful tools in one place, but not knowing how to use them, can feel a little like buying a race car for driving to the mailbox. It looks great in the driveway but doesn’t get you very far. The same goes for your digital marketing program. It pays to have an expert behind the wheel. Looking for the right SFMC expert is tough In a previous post we talked about...
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Salesforce Marketing Cloud Experts–Why You Need One

Salesforce Marketing Cloud Experts–Why You Need One

It’s an open secret that people use only a fraction of the technology available to them on a typical marketing automation platform. A 2018 study by Holistic Email Marketing and Tripolis bears this out. Only 44% of companies that use marketing suites like Salesforce say they use half or more of the features on their email platforms. But, even if they use less than half of the platform, they’re still paying for 100% of its potential. Having well-trained users will help you get more of what you pay for. So, hire someone who’s an expert in Salesforce Marketing Cloud (SFMC) to work with your marketing team. Sounds simple enough, right? However, if you don’t check their credentials carefully, you could end up hiring someone who knows a little about email technology and figures they can teach themselves the basics of SFMC. We can predict what will happen next because we’ve seen it before: The first time they log in to SFMC, they will feel like...
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