Why is an SFMC expert hard to find?

Why is an SFMC expert hard to find?

Did you know that fewer than half of marketers are getting good use from their Email Service Provider (ESP)s? In fact, a Holistic study revealed that only 44% of marketers that use marketing suites like Salesforce Marketing Cloud (SFMC) say they use half or more of the main functionalities the suite has to offer. SFMC is a comprehensive and robust digital messaging service provider. It also offers other key features like SMS, push, landing pages, and more. The many features and functionalities can be daunting––even for seasoned marketers. Having all of these powerful tools in one place, but not knowing how to use them, can feel a little like buying a race car for driving to the mailbox. It looks great in the driveway but doesn’t get you very far. The same goes for your digital marketing program. It pays to have an expert behind the wheel. Looking for the right SFMC expert is tough In a previous post we talked about...
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