Understanding Salesforce Marketing Contacts

Understanding Salesforce Marketing Contacts

Salesforce Contacts and Your Contract Trendline’s Solutions Consulting team has been receiving questions about Contacts within Salesforce Marketing Cloud, and how they relate to your invoice and charges. We are going to help clear up the confusion, and show you how to pare down your contact count to maximize your marketing dollars. Salesforce Marketing Cloud contracts used to be based on two things - a software fee and a message fee, or CPM. Now, Salesforce Marketing Cloud users are paying a third fee—for sendable contacts. This is a charge for any contact that you have ever emailed. Even if you only have an active population of 500,000 subscribers, if you have ever sent to the 2,000,000 contacts you have, then 2,000,000 contacts is what your invoice fee will be based on. To make matters worse, there are no tools within Salesforce Marketing Cloud to help you understand what your active user count really is, and the numbers Salesforce comes back to you...
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The Best of SFMC Smarts 2018

The Best of SFMC Smarts 2018

Kick off 2019 the right way with some of the best advice and tips on Salesforce Marketing Cloud. We’ve curated our top read articles from last year, and put them all in one place, to get your New Year, and your email program off to a flying start.  1  9 Tips for Salesforce Marketing in 2019  2  Integrated Deliverability Tools for the Modern World  3  AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud  4  8 Hazards to Integrating New Automation Tools  5  A New Journey Builder Feature to Be Aware Of   Wishing you a successful New Year. If you would like to talk about how to improve your email marketing efforts this year, send us a note....
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