What is the difference between a dedicated IP and shared IP in email deliverability? How do I know which one I should be using? There are several factors that come into play when deciding whether to use a dedicated or shared IP with your business.
What is a Dedicated IP?
A dedicated IP address is unique to the sender. No other company, organization, or individual can send from that IP address other than your brand. Many think they should move to a dedicated IP address because they won’t be affected by other senders and will be in control of their reputation. This is a common misconception. Dedicated IP addresses are not always the answer. We recommend that senders should only move to a dedicated IP address if:
You are a higher volume sender. Each ESP is different on how they view a ‘higher volume sender,’ but we recommend a minimum of 100,000 campaigns per month.
You have the volume to be on a dedicated...