Omnichannel Marketing 101: Integrating SMS with an Existing Email Program

Omnichannel Marketing 101: Integrating SMS with an Existing Email Program

Many companies now ask for a customer’s phone number as well as the email address at point of sale, shipping, or entry. They use online forms or capture it in person through a pin pad or mobile credit card reader. This gives the company an extra contact point with the customer, but it raises two practical questions for using SMS marketing effectively: How do you determine an SMS number’s priority against an existing email address? What kinds of messages should you send via SMS rather than email? Texting, or short message service (SMS), sends text messages between cellphones or from a PC or handheld to a cell phone. Today, SMS is the most widely used data application in the world, with 86% of consumers sending and receiving texts every week and sending 389 billion text messages monthly.* Users also read 95% to 98% of text messages within one minute of receipt.* There are a few key questions to ask when considering SMS marketing...
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