Follow Me On Twitter…So Say You In That Email

Follow Me On Twitter…So Say You In That Email

If your brand is looking for new ways to promote your twitter presence in email, look no further than @CallawayGolf 's email and what they do towards the footer of their email. The key takeaways here: Make it more than just about your main twitter handle. Make it human by including the avatars of those that are featured. Lead the subscriber with a clear and conspicuous "follow" button. Carve out some significant email real estate for something that you are good at and are passionate about. If anything, it could increase revenue. Make sure you can track where your followers are coming from and ensure that you welcome them appropriately. Congrats to @CallawayGolf for making something different in their emails, rather than just the same old social icon push....
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What I Learned This Summer – An Intern’s Perspective on Email Marketing

What I Learned This Summer – An Intern’s Perspective on Email Marketing

My time here at Trendline went by way too fast. I am grateful for the people I worked with and learned from. I came into Trendline as an individual who knew little about email marketing programs but am leaving as a new man. I would like to personally thank every member of the Trendline family for helping me out and look forward to working with them again in the future.  Usually when people leave they receive a “going away present” but I’m going to do the opposite by giving a going-away present in lieu to me returning to my Senior Year studies (Fist Pump) at the University of Texas …. my list of 10 rules for Email Marketing programs. 1.Attention to detail There is a little room for errors in email marketing. Not just as a research intern, but for anyone interested in thriving in the technology industry, attention to detail is key. Be very meticulous with your work and attentive in...
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