One Important Deliverability Tip For This Week.

One Important Deliverability Tip For This Week.

I just read "Ensuring Black Friday and Cyber Monday Email Deliverability Guide" that was published from Message Bus and have to say that it was chock full of deliverability goodness for the email marketing geeks as we approach one of the heaviest email marketing weekends of the year.  They made several key points in there and had lots of tips, but there was one that hit close to heart in there that could be the difference between a successful email weekend and a marginal one. The point was around bounce thresholds and the advice was to ensure that you have a one hard bounce and your "out" threshold as well has having a realistic threshold of 2 to 3 attempts for soft bounces.  I could not agree more on this and have a story to share that might put this thinking into a more realistic way to think.  For the sake of the story, lets call this company: Wuhav (courtesy of...
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