Blacklists You REALLY Don’t Want To Be On as a B2B Enterprise Email Marketer

Blacklists You REALLY Don’t Want To Be On as a B2B Enterprise Email Marketer

by Chris ArrendaleNo Comments
Being put on a blacklist can cause major issues for your sending reputation. You will have stronger email delivery if you can verify that your emails are not on these blacklists. SpamCop, SORBS, and Spamhaus are only three of many spam reporting services on the web. Many blacklists will block IP’s and/or domains, so it’s important to understand email deliverability best practices while approaching blacklist-related issues. Spamhaus The Spamhaus Project is an international organization, based in both London and Geneva, that tracks email spammers and spam-related activity. The purpose of their organization is to create a “block” list of senders who have bad sending reputations. This list’s senders have shown poor sending practices by sending spam to Spamhaus’ partners or to their spam traps. Spamhaus will remember their IP and/or domain and publicly post them. Internet service providers and email servers use Spamhaus’ block list to reduce the amount of spam that reaches their users. You will have stronger email delivery if you can verify emails are...
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The Importance of Separating Marketing and Transactional Emails

The Importance of Separating Marketing and Transactional Emails

by Scott BurdsallNo Comments
The Importance of Separating Marketing and Transactional Emails Every company needs to engage subscribers and customers with marketing emails, with messages about new product and service offerings, or sales. These usually contrast with the hyper-targeted, 1:1 transactional emails sent in response to user actions, such as double opt-in confirmations or welcome emails. However, if your email system’s sender profiles are not set up correctly, your entire program’s deliverability can be impacted in a major way. Terms For our purposes, we’ll be using the term “sender profile” to represent the domain/subdomain and IP address combination used to deliver messages to your user lists. “Commercial” or “Marketing” sends refer to advertising or promotional programs sent based on a campaign or product calendar. “Transactional” sends refer to emails meant to facilitate or complete a commercial transaction and reach one particular user in a timely manner, such as purchase confirmation emails. Another way to think of the distinction is that commercial messages require an opt-out, while transactional...
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Three Reasons You Should Get Rid of Perfectly Good Email Subscribers

Three Reasons You Should Get Rid of Perfectly Good Email Subscribers

by Scott BurdsallNo Comments
Three Reasons You Should Get Rid of Perfectly Good Email Subscribers For some email marketers, the thought of removing perfectly good email subscribers from your baseline campaigns is a frightening thought. Why would you even consider opting down a user if they haven’t raised their hand and explicitly unsubscribed? Well, there are a few reasons, actually… #1 - Spam Traps The most obvious reason to clean your list is to avoid spam traps. Spam Traps are well documented, and are essentially email addresses that were once active users, and have been repurposed by ISPs to track who sends to these addresses. They can also be addresses that have been deliberately published to catch commercial senders who buy and sell lists. Long story short — these addresses can appear on your lists, even if you’ve been collecting addresses properly with a double opt-in, and they can have a negative impact on your sender reputation and overall deliverability. There are services such as BriteVerify, Informatica,...
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