Seven Deep Thoughts On Email Marketing for February

Seven Deep Thoughts On Email Marketing for February

I use to laugh when Jack Handey conveyed his deep thoughts on SNL. I keep a notebook full of my own deep thoughts that I’ve collected over the last 11 years. I would like to share a few of them with you. Perhaps some of them will spawn a discussion at the office or in an email community. 1. The time you spend thinking of excuses for why you are not testing could be spent thinking about tests to execute and implement. 2. People have been predicting the imminent death of email marketing for years. I wonder how many of these folks have bought something or been influenced in some way by an email in the last 12 months. 3. Has there ever been a legitimate email about Viagra? If so, was it flagged as spam? 4. If someone signed up for your email program and never engaged in a single email, does creating a re-engagement program make sense? 5. Do spammers have business cards and,...
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Three Things From This Weekend’s Inbox

Three Things From This Weekend’s Inbox

Here are three things from this past weekend that stood out in my inbox: The Best Birthday Email This past weekend was my birthday, and after sifting through all of the typical birthday emails, this Virgin American one stood out for two reasons. First, it had an animated Richard B. dancing in the hero image, which was a nice, humorous touch.  Second, (and more importantly) it did have a sale attached to it.  While I love a good sale, I also like getting stuff for doing nothing, and they added points to my account.  Rock on, Virgin America.   The Best Subject Line I have a weird sense of humor, and I love to get SLs that make me think, as well as open no matter what.  This past weekend, Urbandaddy sent me this gem.   The Best Spam  I'm actually one of those guys that likes to check my spam folder.  Check out this one especially for the imagery.  For the record, my wife has a degree...
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