Why an Email Marketing Agency?
Trendline Interactive is a fast growing email marketing agency, and one of the things I spend a lot of time doing is interviewing new talent interested in joining our company. A question that is commonly asked by candidates is “Why an agency that just focuses on email marketing?”
Six and half years ago when Morgan Stewart and I founded the agency, one could have said that we were absolutely insane to just focus on email. In fact, back in 2010 Social Media was all the buzz, being the “prettiest girl at the dance,” and both interest in and articles on email marketing were dying off.
Morgan and I saw the opportunity and a hole in the marketplace that had yet to be filled. There were, of course, general agencies claiming to offer email marketing, as well as digital agencies and email , but no one stood out in the marketplace as having 1) an email pedigree and 2)...