7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign Building an email drip campaign requires many different moving parts. You need valuable content that your leads can absorb, a landing page to capture emails, a series of great emails, and a workflow that maps out when, where, why, and how emails will be delivered to leads. Not sure where to start when it comes to drip campaigns? Check out this blog by MobileMonkey first. The key to a successful email drip campaign is to keep it simple, stay on topic, and show the leads what they want. With all these different elements it’s easy to make mistakes with your drip campaign or overthink the process. Seven mistakes are commonly made when building email drip campaigns. 1. Sending Too Many Drip Campaign Emails How many times have you signed up to an email list only to unsubscribe one week later because you received too many emails? Most people won’t hesitate to unsubscribe from an email drip campaign the...
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Three Standout Subject Lines (and More!) from My Inbox This Weekend

Three Standout Subject Lines (and More!) from My Inbox This Weekend

My inbox this past weekend was an interesting one. It had 3 standout subject lines and one very compelling, well-messaged piece of creative. Tastefully Suggestive Tasting Table was able to use a rather suggestive and well known saying to push an article about our love for skewering meals. It caught my attention not only for its uniqueness, but also its ability to put a slant on something that people might normally find boring.   Pictograph Me Like It's 2012 The New York Times used a pictograph in its subject line that caught my eye. I wonder if NYT or anyone else has seen a sustainable impact in their engagement through the use of these things. While the debut of pictographs in subject lines dates back to 2011 or so, it seems that some organizations are still using them. CURVE Maximized Back in 2013, Alex Williams wrote about his CURVE theory on writing subject lines. This one from Orbitz certainly uses both Curiosity and Emotion for me. Curiosity, because the implied question is unanswered (obviously), but...
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Three Things From This Weekend’s Inbox

Three Things From This Weekend’s Inbox

Here are three things from this past weekend that stood out in my inbox: The Best Birthday Email This past weekend was my birthday, and after sifting through all of the typical birthday emails, this Virgin American one stood out for two reasons. First, it had an animated Richard B. dancing in the hero image, which was a nice, humorous touch.  Second, (and more importantly) it did have a sale attached to it.  While I love a good sale, I also like getting stuff for doing nothing, and they added points to my account.  Rock on, Virgin America.   The Best Subject Line I have a weird sense of humor, and I love to get SLs that make me think, as well as open no matter what.  This past weekend, Urbandaddy sent me this gem.   The Best Spam  I'm actually one of those guys that likes to check my spam folder.  Check out this one especially for the imagery.  For the record, my wife has a degree...
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Top 5 Email Marketing Trends of the Year (so far)

Top 5 Email Marketing Trends of the Year (so far)

2014 has been an incredible year so far at Trendline. We are growing as an agency, and I am growing as an email marketer. While I’ve learned many things this year, I wanted to share with you the top 5 things (that I can discuss publicly) that have made me a better agency owner and a better email marketer. 5. Gmail grid view is a distraction It’s easy to get distracted by a shiny new trend or product — or in this case, the sexy beta version of Gmail’s grid view. Certainly it makes for well-attended webcasts and frequently read blog posts, particularly for frazzled marketers fearful of being left behind or left out of the inbox.When confronted with these new trends, consider the bigger picture. For instance, Gmail grid view is a beta test. Secondly, it might only be used by <1% of the Gmail-verse (most of whom, I would bet, are marketers themselves). So, spending all your time optimizing for grid view, when the majority of your subscribers...
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Email Subject Lines: How to Convert with the C.U.R.V.E. Method

Email Subject Lines: How to Convert with the C.U.R.V.E. Method

There are two ways you can look at the practice of writing email subject lines: An unforgiving onslaught of repetition under duress that drains your creativity and energy An exciting and rewarding challenge that’s an opportunity to improve marketing and communication skills Those of us who fall into the latter category hope that someday the stars will align and we will write the perfect subject line: 100% open, 100% click through, and 100% conversion. After years of writing and testing subject lines for all ends of the business spectrum, we’ve developed a unique method of creating subject lines called C.U.R.V.E. This new method improves your ability to write and test email subject lines effectively. Using C.U.R.V.E. to Create Email Subject Lines There are five parts to the C.U.R.V.E. method: Curiosity Urgency Relevancy Value Emotion A good subject line should possess at least two of the five C.U.R.V.E. elements and at least one of those two elements needs to be Relevancy or Value. The goal of...
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Subject Line Hall Of Fame – @H2O_Plus

Subject Line Hall Of Fame – @H2O_Plus

There's still no substitute for a good ol' fashion subject line to get us excited about opening an email and engaging with a brand. @H2O_Plus is a great example of this. SL: Welcome to 2003 My immediate reaction was, whoa ... someone made a mistake. But when I opened the email I realized that the creative connected the product to the subject line in brilliant fashion. We must remember that writing subject lines takes time and skill. It should connect the brand and the CTA to the subscriber, and inspire your audience into opening your email. Don't make it the last thing you do before the button is pushed.  Make it special, make it a surprise, and most of all, make it unique. As always ... let me know what you think....
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Interesting Pictograph In An Email Subject Line

Interesting Pictograph In An Email Subject Line

There have been plenty of articles and posts around the use of pictographs (also reffered to as symbols, characters, emoticons, etc...) in email.  Some are calling it a fad and others are saying it boosts engagement rates, but to me the jury is still out on these things.  That said, I was reviewing my email this morning and noticed an interesting symbol from BJ's Member Services.  It did catch my eye as opposed to the plane or sun or something else.  Granted..its eye candy, but thought I would share. What are you thoughts? ...
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