Welcome Emails 101

Welcome Emails 101

A Welcome Email is the first look subscribers have into a company’s brand. It should reflect the brand, thank the subscribers for subscribing, provide guidance as to what they can expect, and generate excitement for upcoming emails. Properly implementing the Welcome Email as a key element of your email marketing campaign avoids setting a negative tone for your subsequent sends. A well-crafted Welcome Email will likely be the most-engaged email in your program, so don’t waste this prime opportunity to make a positive first impression. Here are a few Do’s and Don’ts we recommend to help you create an effective Welcome Email. What to do in a welcome email: Make it timely. Be sure to send out the Welcome Email immediately after they sign up, before they receive any other emails. Make your subject line personalized and worthy of your brand. We’re not saying to simply use first-name personalization. Make the Welcome Email personal––personal to the brand, to the recipient, to...
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How to Avoid Digital Marketing Fatigue

How to Avoid Digital Marketing Fatigue

Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have a strategy to re-engage them. Tenure & Fatigue Analysis The degree of marketing fatigue depends on numerous factors, such as the industry, the segment, the type of emails and campaigns, and of course, the individual consumer as well. Many people have their inbox flooded, while there are others who don’t. At Trendline, tenure and fatigue analysis is a critical part of effective messaging. We look at the changes in messaging metrics over the length of the tenure and compare active, inactive, and lapsed customers. We also compare differences in campaign metrics based on tenure lengths (how long the customers have been subscribed), how often the customers interact with messaging, and the demographics of the customer groups. By segmenting your...
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