If you're working from home right now like we are at Trendline, you might find yourself so overwhelmed with your daily activities that you find it difficult to break out of the “business as usual” mold. Looking for something to switch up your routine? Try something new and innovative. You may be missing out on the bigger picture–your target market’s brand journey.
Start By Understanding Your Audience
Identifying your audience for each campaign is key. Before getting started, stop and take some time to really dig into your subscriber base by analyzing your data. Some important details to look at include:
Where/how your subscribers will be viewing your message
Where your subscribers are in the buying cycle
By analyzing the data you already have, you can begin to have a better understanding of your audience and how they react to your messaging. While analyzing the data, you may discover that you don't have enough data to really understand your...