Welcome Emails 101

Welcome Emails 101

A Welcome Email is the first look subscribers have into a company’s brand. It should reflect the brand, thank the subscribers for subscribing, provide guidance as to what they can expect, and generate excitement for upcoming emails. Properly implementing the Welcome Email as a key element of your email marketing campaign avoids setting a negative tone for your subsequent sends. A well-crafted Welcome Email will likely be the most-engaged email in your program, so don’t waste this prime opportunity to make a positive first impression. Here are a few Do’s and Don’ts we recommend to help you create an effective Welcome Email. What to do in a welcome email: Make it timely. Be sure to send out the Welcome Email immediately after they sign up, before they receive any other emails. Make your subject line personalized and worthy of your brand. We’re not saying to simply use first-name personalization. Make the Welcome Email personal––personal to the brand, to the recipient, to...
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Learn How To Optimize Your Subscribers’ Journey

Learn How To Optimize Your Subscribers’ Journey

If you're working from home right now like we are at Trendline, you might find yourself so overwhelmed with your daily activities that you find it difficult to break out of the “business as usual” mold. Looking for something to switch up your routine? Try something new and innovative. You may be missing out on the bigger picture–your target market’s brand journey. Start By Understanding Your Audience Identifying your audience for each campaign is key. Before getting started, stop and take some time to really dig into your subscriber base by analyzing your data. Some important details to look at include: Age Location Buying needs Where/how your subscribers will be viewing your message Where your subscribers are in the buying cycle By analyzing the data you already have, you can begin to have a better understanding of your audience and how they react to your messaging. While analyzing the data, you may discover that you don't have enough data to really understand your...
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