Artificial Intelligence & Email Marketing – Part 2

Artificial Intelligence & Email Marketing – Part 2

In a recent blog post on practical applications of artificial intelligence for email marketers, we tried to define what AI means for email marketing. Although some AI claims are more hype than reality, we believe it offers some great practical applications for the future. We work on some of the most complex and advanced email programs in the world. We’re always looking for ways to innovate and improve our customers’ programs. After working with OneSpot for years, we believe the personalization technology company is changing the game with machine learning and its practical application for email programs.   I recently sat down with several members of the OneSpot team to get their perspective on the AI landscape and what their technology offers the modern marketer. 1. It seems as if the email industry has talked about delivering a 1:1 experience for over 10 years. What is OneSpot’s unique differentiator? “Personalization” is used to describe different things in the email space, from adding someone’s name...
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Trendline Spotlight Featuring David Baker of Cordial

Trendline Spotlight Featuring David Baker of Cordial

Earlier this year, I wrote a post about two companies that should be on every marketer’s radar, and it received a lot of interest from many of my industry colleagues. David Baker is one of the co-founders of Cordial and, in my opinion, is one of the smartest people in our industry. I had the chance to interview him a few weeks ago about the happenings over at Cordial. I did so after our team had a chance to view a demo of the Cordial platform and take it for a spin. Our tech and strategy teams were so impressed that I wanted to really dig in deep to what Cordial is up to. Full disclosure: David Baker and I have been colleagues and friends for over 6 years, and I have nothing but the deepest respect for him and his entire team over at Cordial. Cordial is doing things that are unique and in my opinion are game changers in our...
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