Back to the Basics: A Testing Calendar

Back to the Basics: A Testing Calendar

It seems that people have been preaching the testing thing for quite a while now and Trendline is in complete agreement with a majority of the crowd when it comes to testing. In fact, as an agency, we have seen some sizable gains in our customers KPI’s when a disciplined and doable test plan is adhered to. Once an organization gets to see positive results of creating and executing against a test plan, they literally become addicted (in a good way) to wanting to always beat the new control. However, there are some organizations that struggle on just where to start. If you are one of them…..read on. A basic and effective test calendar is as hard as you want to make it. However, there are four elements that should be included in even the most basic of calendars. A Hypothesis The first step to building a beneficial testing calendar is clearly defining what you’re hoping to learn and achieve for each test....
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