It seems that people have been preaching the testing thing for quite a while now and Trendline is in complete agreement with a majority of the crowd when it comes to testing. In fact, as an agency, we have seen some sizable gains in our customers KPI’s when a disciplined and doable test plan is adhered to. Once an organization gets to see positive results of creating and executing against a test plan, they literally become addicted (in a good way) to wanting to always beat the new control. However, there are some organizations that struggle on just where to start. If you are one of them…..read on.
A basic and effective test calendar is as hard as you want to make it. However, there are four elements that should be included in even the most basic of calendars.
The first step to building a beneficial testing calendar is clearly defining what you’re hoping to learn and achieve for each test....