Nearly every email conference, white paper, blog post and webcast today is focused in some part on the use/leveraging the power of social media. Social CRM scares the heck out of marketers and its especially true when you start talking about the ability to integrate your social strategy with your email marketing efforts.
Flip the coin and enter the email marketers world and a hot topic always discussed is email acquisition. How and what companies are doing to ensure that the quality of the acquired subscriber remains high while trying to maintain the quantity goal set forth by the organization.
Some of the debates that I have been involved in the past have always centered around Co-reg, increased PPC spend, affiliate, append and on and on. However, one topic that seems new to the equation is the ability to leverage social media for acquisition.
There are many ways to use social to acquire email subscribers, but for this post I will only talk...