How to Use Customer Testimonials and Social Proofs in Email

How to Use Customer Testimonials and Social Proofs in Email

We received an interesting email the other day from Z Gallerie, a home décor and furniture retailer. It caught our eye because of the inclusion of several variations on the “customer testimonial” tactic. Though it does contain straight quotes, they appear to be pulled from Twitter and what looks like product reviews (either on Z Gallerie’s website or some other online forum. It’s not exactly clear, but some sources appear as screen-names). Some quotes are aspirational (“I wish my house would look like a @ZGallerie ad,” someone tweeted), but others are clearly from people who have bought and are enjoying their purchase from Z Gallerie. But the really innovative move here is the use of customer-posted images of Z Gallerie products harvested from Instagram as social proof (ostensibly images of the product as it’s being used in the buyer’s home). There is probably no measure of customer satisfaction greater than the customer telling all of his/her friends about it—especially when such proselytizing occurs...
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Follow Me On Twitter…So Say You In That Email

Follow Me On Twitter…So Say You In That Email

If your brand is looking for new ways to promote your twitter presence in email, look no further than @CallawayGolf 's email and what they do towards the footer of their email. The key takeaways here: Make it more than just about your main twitter handle. Make it human by including the avatars of those that are featured. Lead the subscriber with a clear and conspicuous "follow" button. Carve out some significant email real estate for something that you are good at and are passionate about. If anything, it could increase revenue. Make sure you can track where your followers are coming from and ensure that you welcome them appropriately. Congrats to @CallawayGolf for making something different in their emails, rather than just the same old social icon push....
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Surviving College Without A Mobile Phone? Are You Kidding?

Surviving College Without A Mobile Phone? Are You Kidding?

My time here at Trendline Interactive has been one of the most educational, challenging and enjoyable opportunities that I have engaged in during my college tenure. Before I continue, let me introduce myself. My name is Neil Tanner, and I was brought on to the Trendline team as a research intern this summer . As a college student surrounded by technology veterans I have learned that my perspective on email marketing is very different. The “Vets” scope of thinking is strongly influenced by using their past experience and present knowledge to determine the future. Because of my lack of hands on experience, I see this as a valuable learning opportunity for me to learn from the “Wise”. I also hope to give something valuable back to Trendline. As a young college student, who is being educated during the prime of the “Technology Boom”, I have an insightful and fresh perspective of the current state of technology and also the future. I have...
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