Integrating Social Awareness Into Email

Integrating Social Awareness Into Email

As most of you are aware, October is National Breast Cancer Awareness Month.  I have seen numerous campaigns from the local events to NFL players showing their support on the field. Since email marketing tends to be such a highly visible and profitable medium, you don't see many companies dedicate an entire email to raising awareness of any particular cause.  Occasionally you will find some organizations who put a slot or banner into their regular cadence or promotional email perhaps to heighten the attention of its subscriber base, but rarely do you see an entire email dedicated to anything other than sales these days. Enter ULTA and the email that I received the other day. The entire email is a postcard from the CEO asking you to take the email "lovenote" and encourage women in our lives to schedule a checkup and to increase breast cancer awareness.  The email offers you a choice to send from 4 FREE lovenote e-Cards to...
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