Partner POV: AudiencePoint and The Value of a Click
*This is a repost from one of our industry-leading Send TIme Optimization partners, AudiencePoint. Through our Partner POV series, we will highlight the great work and thought leadership presented by our partners. Enjoy.
How much is a Click in Email Marketing worth? Different models exist in attempting to answer this, each with their own benefits and challenges. In all cases, the ultimate outcome is showcasing its direct correlation to an increase in revenue. Though, the increase in revenue isn’t always simple to calculate. Ad-driven, Omnichannel, and BTL/Trade promotions confuse revenue and attribution models.
The ultimate goal of the email marketer is to move subscribers down the conversion funnel. To accomplish this, the marketer needs to have a deep understanding of each tier. Once there is an understanding, then, they can identify the blocks and streamline as many conversions as possible.
To arrive at the value of a click, Email Marketers can borrow from the...