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As an email-centric marketing leader, if you’re frustrated with your current marketing technology stack, you certainly aren’t alone.
The sheer magnitude of the technology landscape today contributes to this confusion. The technology landscape is crowded with emerging platforms, legacy technology solutions evolving to stay competitive, and new entrants to the marketplace.
This creates a noisy marketplace instead of an organized collection of opportunities that encourage thoughtful consideration. Shopping for best-fit technology becomes a long and often daunting process.
Read Trendline’s latest white paper to help you navigate the current technology landscape, and the steps you should take if you’re looking for a new ESP, better-utilizing your current one, and/or configuring your technology as your business grows.
Part 1: Begin with your philosophy
Part 2: Evaluating email platforms
Part 3: 3 paths forward
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